Jenzowsky
Stefan Jenzowsky
Vice President of Siemens Information and Communication Networks,
Head of Business Innovation
Stefan.Jenzowsky@icn.siemens.de
B2C thinking in a B2B world:
Narrative structures, emerging formats, and good old electronics giants.
This presentation paper deals with the interaction of theory of narrative structures (suspense theory, production rationales for fictional structures and scriptwriting guides), usage patterns (reception theories from media psychology, empirical data) and new, emerging media formats (crossover TV / call in game formats, mobile phone / internet MMOG crossover formats) - and their effect on the electronics industry.
Topics covered & connected:
THEORY:
-Theory of suspense in literature and cinema
-Problem of re-reading (derived from child's psychology)
-Scriptwriting rationales
USAGE:
-Usage patterns
-Formats of games in the future from the electronics industry point of view
-Crossover usage
-Empirical data
INDUSTRY RESPONSE:
-Think-tanks and the structure of innovation
-Patentable structures
-Load- and usage based mechanisms for communication networks
-Future outlook from an old industry giant's point of view
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